Strategic Content Refresh
We analyze your existing content, identifying opportunities to refresh and revitalize it to attract more organic traffic and drive measurable business outcomes.
Revitalize Your Content. Reignite Your Results.
In today’s fast-paced digital landscape, content can quickly become outdated, losing its relevance and search visibility. Our team of SEO experts and content strategists will thoroughly analyze your existing content, identify improvement areas, and pinpoint optimization opportunities. We will then optimize the content to ensure it remains relevant, fresh, and visible in search results.
What’s Included?
Curious about the specifics of our content revamp process? Here’s a glimpse into what you can expect:
In-Depth Content Audit
Comprehensive analysis of your existing content’s performance to identify the top 20 trending down or staled content assets.
Keyword Research
Strategic keyword research to identify the most relevant search queries to target and ensure your content aligns with search intent.
Search Intent Mapping
We will analyze competitors and other search features, such as People Also Ask, Things to Know, etc., to understand the search intent gap in your content.
Content Refresh Outline & Optimization
We’ll craft a detailed plan, pinpointing what to update, add, or remove. We’ll also suggest format improvement. Then, our team will expertly optimize your content, making it SEO-friendly, helpful, reliable, and engaging for your audience.
Common Questions
Why is content revamping important?
Content revamping keeps your information fresh, relevant, and competitive in the ever-changing digital landscape. Search engines like Google prioritize creating helpful, reliable, people-first content. This means you need to show a commitment to providing accurate, up-to-date information that truly serves your readers. Doing so not only improves the user experience but also builds trust and credibility (E-E-A-T) with search engines, which improves your SERP visibility, ultimately attracting and engaging more visitors.
What specific changes will you make to my content?
When updating your content, we’ll focus on:
- Accuracy: Update outdated facts and stats and add relevant new information.
- Completeness: Ensure the content thoroughly covers the topic and fills any keyword context gaps.
- SEO: Optimize for keyword intent, not just exact match keywords.
- Readability: Simplify language and structure for easy reading.
- Formatting: Use headings, bullet points, and tables to improve scannability.
- In short, we’ll do everything to ensure the article is comprehensive, helpful to readers, and optimized for search engines.
What is the turnaround time?
The turnaround time is within 30 business days (including audits + optimization). If it takes longer than expected, we will communicate that with you.
What’s required to start the service?
To begin, please provide the URL of your website. Additionally, share view-only access to your Google Analytics and Google Search Console for the content audit.
How is the report delivered?
We’ll deliver a comprehensive report via email, containing all the relevant information in an easily accessible Google Sheet. You’ll also get weekly progress updates.
Pricing & Next Steps
Strategic Content Refresh: $1,599
Ideal for: Ideal for businesses seeking to revitalize existing content, boost organic traffic, and enhance audience engagement.
When: Quarterly
Includes:
- In-depth content audit to pinpoint the top 20 blogs requiring a refresh.
- Complete execution of content optimization recommendations, including expert writing and editing to enhance your blog posts.
We deliver the results within 30 business days.
If you have any questions, please leave us a message by filling out the form below.
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